Bing leaves behind Yahoo in the search engine race

Microsoft’s Bing has left Yahoo behind in the race of search engines thus now becoming the second most used search engine in the US.

According to the latest survey from The Nielsen Company for the month of August, Bing’s statistics show an increasing growth from 13.6 percent to 13.9 percent of the US search market while Yahoo’s share has dropped from 14.3 percent to 13.1 percent. Meanwhile, Google’s share still moving up from 64.2 percent to 65.0 percent. Yahoo and Bing both combined had a search share of 27.0 percent, still less than half of the Google’s.

Google’s trend has a big hand to Bing’s success is, and not Yahoo’s. Bing had steadily started gaining search share in the last 6 months, and since October it has seen a serious gain of more than 3 percentage points comparing to Google that has lost over a percentage point and Yahoo that’s has lost over two.

For this search evaluation, Nielsen says that its search-measuring data only counts the genuine intentional searches that users type into search engines and does not include contextual searches that are automatically generated by search engines based on browsing behaviour. According to the other US search-measuring companies like StatCounter, Experian Hitwise and comScore Yahoo is still in the second place and Bing in the third.

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